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Showing posts from August, 2022

The Future of Events Beyond 2022

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  Covid-19’s impact on traditional event planning Most of us are familiar with the myriad of traditional event formats that existed before the pandemic. In fact, attending a couple of industry-focused trade shows, conferences and corporate dinner and dances would be part of the fiscal work calendar. Even before the pandemic, industries would have adopted different event layouts depending on the agenda of the event and the demographic of the attendees.  With professional industries engaging audiences through in-person events and entertainment industries incorporating a blend of  digital and physical strategies  to capture the market. The pandemic has essentially pushed the events management industry into challenging spheres and as the industry tries to configure their next steps they’ve all had to tackle with the repercussions of the lockdowns differently. They have taken the onus to pivoting their strategies or uphauling the business model in order to survive b...

How do the various livestream platforms stack up?

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    Virtual events organiser  why do a livestream? With everyone settling down into the new-normal, hosting physical events for corporate conferences or D&Ds still seem like a long way to go. However, with the use of livestream softwares and various technologies, it is still possible to bring an audience infront of your business.  Livestreams are an effective tool as we can leverage on its capacity to generate sales for our businesses all year round. Its accessibility makes it possible for you to tap into markets or reach demographics that have never been done before.    Unlike pre-produced marketing materials such as IGTV or Youtube videos, livestreams are all about engagement by listening in to the viewers in real time and interacting with them. It is  less production intensive  as livestreams are made to look a little gritty for authenticity purposes and this makes it cost efficient as compared to pre-produced videos. Social strea...